Sales & customers
Follow up on every quote, without having to remember
New leads get a fast first reply. Quotes you sent get a friendly nudge a few days later. Every message comes from templates you approved, and it all stops the moment the customer answers.
At a glance
Lead Follow-Up Automation
- Starting at
- $3,500 per workflow
- Typical timeline
- Most are live in 1–2 weeks, starting with the quotes you already have out
- Works with
- GmailOutlookGoogle SheetsZohoTwilio +4 more
Set up in person, on your own accounts
What it is
In plain English
Here’s how a lot of quotes die. You write one at night after a long day and send it off. Then a week goes by. The customer meant to answer. You meant to call. Someone else called first.
Lead follow-up automation takes the remembering off your plate. New leads hear back fast, even when you’re on a job. Quotes get a friendly nudge on the schedule you set. And every morning you get a short list of the people who need a real call from you, not a reminder app full of red dots.
Where a person takes over. The system only sends the routine messages you approved word for word. The moment a customer replies, it stops and hands the conversation to you. Anything about price, scope or a problem is drafted for you to review and is never sent on its own.
See part of this in the inbox triage demo, where new leads get sorted and replies get drafted. Dom’s construction company keeps the same kind of follow-up list on its owner’s dashboard, and supplier price requests get drafted and queued the same careful way in supplier pricing requests.
What’s included
What you get
Set up on your accounts, tested with your real work, and explained to your team before we call it done.
- A fast first reply to new leads from your web form, email, texts or missed calls
- Follow-up nudges on quotes you've sent, on a schedule you choose
- Messages in your voice, from templates you approve word for word
- Everything stops the moment someone replies, and the reply comes straight to you
- One simple lead list in Google Sheets or your CRM showing who's waiting on whom
- A morning list of who needs a personal call from you today
- Texts only to people who contacted you first, with opt-out handled for you
- A test run on your open quotes before anything reaches a customer, plus a written how-to
How it works
One example, step by step
A typical setup. We shape every step around how your business already runs, and you approve anything that goes out.
Example workflow
Lead Follow-Up Automation, start to finish
-
Step 1
Lead comes in
A web form, an email, a missed call or a text asking for a quote.
-
Step 2
First reply goes out
Thanks, what happens next and when you'll be in touch. Sent in minutes, even when you're on a job.
-
Step 3
Added to your list
Name, job, where they came from and status go on one simple sheet.
-
Step 4
Nudges on schedule
Quote sent and no answer? A short, friendly check-in after the number of days you pick.
-
Step 5
A reply stops it
The moment they answer, follow-ups stop and their message lands in front of you.
-
Result
Your morning list
Who's ready, who's gone quiet and who needs a real call from you today.
Tools, timing & price
What it takes to get it running
Tools we use
- Gmail
- Outlook
- Google Sheets
- Zoho
- Twilio
- Zapier
- Make
- ChatGPT
- Claude
We’re not a reseller or partner of any of these companies. You sign up in your own name, and we set it up and train you on it.
Typical timeline
Most are live in 1–2 weeks, starting with the quotes you already have out.
Counted from the day you approve the written plan. We test with your real work before anything goes live.
Starting at
$3,500 per workflow
Automation Build
Final price after the audit. Texting and software fees are billed to you directly by the vendor, with no markup.
- You own every account and file
- No long-term contract
See it work
Try it with sample data
Ten messy emails sorted into leads, customers, bills, vendors and junk — with replies drafted.
Sam’s inbox Sample
Inbox
6 unread
-
Sample Equipment Rental
PAST DUE - 2nd notice - Acct 20931 – Our records show invoice 88120 (skid steer, September) is 15 days past due. A late fee will be added after Friday…
Bills 6:30 AM -
Dana K.
quote for front steps?? – hi, got your name from my neighbor on Elm. our front steps are crumbling and my mother-in-law almost tripped sunday…
Leads Sun 9:48 PM -
Acct Security Team
URGENT!!! your mailbox will be DELETED in 24hrs – Dear user, we detected unusual activity. Verify your password now to avoid losing all messages. Click here…
Junk Sun 3:12 AM -
Linda P.
Still waiting on the gate (2nd email) – I wrote last week about the side gate you put in. It still won’t latch and the dog got out Saturday…
Customers Sat 5:47 PM -
Mark T.
RE: RE: Thursday – Hey, something came up at work. Any chance we can push the walkway to next week? Mornings are better for us…
Customers Fri 6:15 PM -
Hudson Sample Lumber
Price changes effective the 1st – Due to rising mill costs, pricing on treated lumber and bagged concrete mix will change on the 1st. Updated sheet attached…
Vendors Fri 4:40 PM - + 0 more
Inbox zero. All six emails are sorted below.
Leads
0-
Dana K.
quote for front steps??
Needs you today
AI New lead in Delmar. Crumbling front steps, wants someone out this week. Referred by a neighbor.
Dana K.
sample customer
quote for front steps??
hi, got your name from my neighbor on Elm. our front steps are crumbling pretty bad and my mother-in-law almost tripped on them sunday.
can someone come look this week?? we are in Delmar. thanks
Dana
Hi Dana,
Thanks for reaching out, and I’m glad your mother-in-law is okay. With the cold coming, now is a good time to look at those steps.
I can stop by Wednesday at 4:30 PM or Thursday at 8:00 AM. It takes about 20 minutes and the estimate is free. Which works better?
Sam, Sample Masonry & Repair
Nothing here yet Sort the inbox to fill this bucket.
Customers
0-
Linda P.
Still waiting on the gate (2nd email)
Needs you today
AI Upset customer. The side gate you installed won’t latch and her dog got out. Second time asking.
Linda P.
sample customer
Still waiting on the gate (2nd email)
I wrote last week about the side gate you put in. It still won’t latch and the dog got out Saturday. We found him two streets over.
This is the second time I’m asking. I’d really like someone to come fix it.
Linda
Hi Linda,
I’m sorry. You shouldn’t have had to ask twice, and I’m really glad your dog is okay.
We’ll fix the latch at no charge. I can have someone there Tuesday between 8 and 10 AM. If that doesn’t work, tell me a time that does and we’ll make it happen.
Sam, Sample Masonry & Repair
-
Mark T.
RE: RE: Thursday
This week
AI Wants to move Thursday’s walkway job to next week. Mornings work best for them.
Mark T.
sample customer
RE: RE: Thursday
Hey, something came up at work. Any chance we can push the walkway to next week? Mornings are better for us.
Sorry for the short notice!
Mark
Hi Mark,
No problem at all. We can move the walkway to next week. I have Tuesday or Wednesday morning open, and the crew can start at 8:00 either day.
Reply with the day that works and I’ll lock it in. Thanks for the heads-up.
Sam, Sample Masonry & Repair
Nothing here yet Sort the inbox to fill this bucket.
Invoices & bills
0-
Sample Equipment Rental
PAST DUE - 2nd notice - Acct 20931
Needs you today
AI September skid steer rental is 15 days late. A late fee starts Friday. Pay it or call them today.
Nothing here yet Sort the inbox to fill this bucket.
Vendors
0-
Hudson Sample Lumber
Price changes effective the 1st
Before the 1st
AI Treated lumber and concrete mix go up on the 1st. Check any open quotes before then.
Nothing here yet Sort the inbox to fill this bucket.
Junk
0-
Acct Security Team
URGENT!!! your mailbox will be DELETED in 24hrs
Spam, blocked
AI A fake “verify your mailbox” scam. The link goes to a look-alike site. Blocked, no need to open it.
Nothing here yet Sort the inbox to fill this bucket.
6 sorted 3 need you today 3 replies drafted 0 approved
The three that need you today: a new lead, a past-due bill and an unhappy customer. Everything else is filed, and three replies are waiting for your OK.
Want your inbox sorted like this every morning?
Live demo with sample data. We build the real version on your own accounts.
Want this on your own accounts?Questions
Straight answers
Have a different one? Call or text (518) 704-3125.
More questions and answersWon't automatic follow-ups annoy people?
Not when they're short, polite and few. You set how many go out and how far apart, and they stop as soon as someone answers or says no thanks. We only text people who reached out to you first, and anyone can reply STOP.
Will it send things without me seeing them?
Only the routine messages you approved as templates, like the first thank-you and the check-ins. Anything about price, scope or a complaint is drafted for you to read and send yourself.
Do I need a CRM?
No. We can start with a simple Google Sheet. If you already use a CRM like Zoho, we build on that instead of adding something new.
Keep exploring
Where this fits in
Industries that use it
Real work: we run this at our own company
- Case study Owner's live dashboard One page that updates itself: open bids, active jobs, who is waiting on a call back and what needs doing today. Read how it works
- Case study Supplier & sub pricing requests A personal pricing-request email for every supplier and sub on the list, drafted in one go, sent one at a time, with replies and follow-ups tracked. Read how it works
Also in Sales & customers
- AI Receptionist Answers your calls and texts when you can't, asks your questions, books the job and texts you a summary. Details
- Website Chat Assistant A chat box on your site that answers real questions from your own info, takes the lead's details and hands off to you. Details
- Google Business Profile & Reviews Your Google listing kept complete and current, honest review requests, and reply drafts you approve. Details
Want to see everything? All services · All demos · Real work · Text us a question
Free intro visit
Let’s find the hours you’re losing.
Tell us where to call. We’ll set up a free 30‑minute visit at your office — or a quick call if that’s easier.
We come to you anywhere in the Capital Region. Our office at 401 New Karner Road, Albany is open by appointment only. Mówimy po polsku.
Get a call back
Two fields. A real person calls back, usually the same business day.
Got it — we’ll call you soon.
Need us sooner? Call or text (518) 704-3125.
Prefer to tell us more? Use the full request form.