Website & local marketing
Our construction company's own website, lead form, Google Business Profile posts, ads and conversion tracking, all set up with AI.
Case study 07 of 07
Website & local marketing
Every screen on this page uses made-up sample data
The problem
A small contractor's marketing usually looks like this: a website somebody built years ago, a Google listing nobody updates, and ads that cost money every month without anyone knowing which calls they brought in. An agency for all of it costs more than many small companies can justify. Doing it yourself means writing posts at 10 PM after a full day on the job, so it mostly doesn't get done.
What we built
What it does, in the order it does it. A person checks the result before anything leaves the office.
The company website, written and built with AI from our own job notes, photos and the way we explain the work on site.
A lead form that asks what we'd ask on the phone: the town, the kind of work, a photo and the best time to call.
Google Business Profile posts drafted from recent job photos and the time of year, held for an OK before they go up.
Search ads aimed at the services and towns we actually want to work in.
Conversion tracking on form requests and phone taps, so we can see which ads and pages bring in real leads.
One list of new leads showing where each one came from.
We’re not a reseller or partner of any of these companies. They’re the tools we use ourselves, and we set them up on your own accounts.
What changed
In plain words. No made-up percentages or “hours saved”, just what we notice day to day.
Sample output
The kind of screen this system produces, filled with made-up names, jobs and amounts.
Business Profile post
Waiting for your OKSample Construction Co.
Update · draft
Before the first freeze: we’re booking fall repairs for front steps, chimneys and stucco in Albany, Colonie and Guilderland. Small cracks let water in, and winter makes them bigger. Call or text us for a free look.
Written by AI from last week’s job photos. Goes up Tuesday at 8 AM once you approve it.
Next in the queue
New leads
This week · newest first
Karen L. · Delmar New
Front steps crumbling, wants them fixed before winter · 2 photos
Website form · 7:42 AM
Sample Property Mgmt · Troy Walk-through Thu
Stucco cracks on 3 buildings
Search ad · Yesterday
Joe P. · Clifton Park Called back
Chimney repointing
Business Profile call · Yesterday
Ana M. · Schenectady Quote sent
Leaning block retaining wall
Website form · Mon
Requests from the website
Last 6 weeks
| Week of | Form requests | Phone taps |
|---|---|---|
| 9/14 | 3 | 2 |
| 9/21 | 4 | 3 |
| 9/28 | 2 | 3 |
| 10/5 | 5 | 4 |
| 10/12 | 4 | 5 |
| 10/19 | 6 | 4 |
Sample output with made-up data
The full story
Before we offered this to anyone else, we did it for our own company. You can see the result at www.TheDomConstruction.com.
AI did the heavy lifting on the writing and the build, but the knowledge is ours. We fed it real material: job notes, trade terms, photos and the questions customers ask when we’re standing in their driveway. It turned that into pages a homeowner or a property manager can actually read. Then someone who has done the work read every page and fixed what was off.
The lead form asks the questions we’d ask on the phone. What town. What kind of work. A photo if you have one. The best time to call. So the first call back starts with an answer, not a list of questions.
A Google Business Profile that sits untouched looks like a business that closed. AI drafts posts from recent job photos and the time of year: fall repairs before the freeze, spring patching after it. Each draft waits for an OK before it goes up.
The ads are set up for the services and towns we actually want. Conversion tracking counts form requests and phone taps from the site, so we judge the ads by real requests instead of clicks. When a page or an ad brings in nothing, we can see it and change it.
AI is fast at first drafts and slow at knowing your business. Generic instructions give you a generic website, the kind that could belong to any contractor in any state. The pages got good when we gave it the real stuff: our photos, our towns, the way the crew describes a job.
Tracking matters more than people think. Without it, you’re guessing which marketing works. With it, the conversation is simple: this ad brought in calls, that one didn’t.
This is the same setup we offer through websites with AI built in and Google Business Profile and review management. It works for a plumber, a dental office, a property manager or a shop on Lark Street. You own the site, the domain, the Google accounts and the ad account. We set them up, show you how it all works and stay on call.
And the site you’re reading right now? Built the same way.
Try something like it
Five-star, three-star and one-star reviews, each answered on-brand in seconds.
The owner approves every reply before it posts.
Reply assistant
Pick a sample business and a tone, then press Draft replies. Everything runs in your browser on sample reviews.
Read each draft. Edit anything that doesn't sound like you, then approve it.
How we set this up for your reviewsSample Pizza Co.
3 new reviews waiting for a reply
Maria · sample customer
2 days ago
Ordered three large pies for my son's team after Saturday's game. Ready early, still hot when we got to the field, and the guy at the counter threw in plates and napkins without us asking. The garlic knots are dangerous. We'll be back.
Press Draft replies to write this one.
Kevin · sample customer
Last week
Crust was great and the sauce is the real deal. But our pickup was quoted at 25 minutes, took almost an hour, and nobody said a word about it running late. Would give it another shot on a weeknight.
Press Draft replies to write this one.
J. R. · sample customer
Yesterday
Delivery came an hour late and the pizza was cold. I called the store and the guy who answered said there was nothing he could do. Not ordering again.
Press Draft replies to write this one.
Sample Dental
3 new reviews waiting for a reply
Linda · sample customer
3 days ago
I put off the dentist for years because I was embarrassed. The hygienist explained every step before she did it and never once made me feel bad. The front desk even called the day before with directions to the new parking lot.
Press Draft replies to write this one.
Rob · sample customer
Last week
Nice office and everyone was friendly. But I sat in the waiting room 40 minutes past my appointment, and the billing explanation afterward left me more confused than before.
Press Draft replies to write this one.
Chris T. · sample customer
Yesterday
Got charged for something my insurance was supposed to cover, and three voicemails later nobody has called me back. Done with this place.
Press Draft replies to write this one.
Sample Roofing
3 new reviews waiting for a reply
Dave · sample customer
4 days ago
Leak over the kitchen after the ice storm. They came out the next morning, tarped it, and had new flashing on by Friday. Crew picked up every last nail and the bill matched the quote.
Press Draft replies to write this one.
Sue · sample customer
2 weeks ago
The new roof looks great and the crew was polite. It just started three weeks later than we were told, and I had to call twice to find out when anyone was coming.
Press Draft replies to write this one.
T. M. · sample customer
Yesterday
Left shingle pieces all over my driveway and one ended up in my tire. I've been waiting a week for someone to call me back about it.
Press Draft replies to write this one.
House rules for every reply
Live demo with sample data. We build the real version on your own accounts.
Get replies like this for your reviewsWe can build this for you
You don’t need our exact setup. We build the version that fits your work, on your own accounts, starting from how you do it today.
or call/text (518) 704-3125
Prices are starting points. The final price depends on your setup, and software is billed to you directly by each vendor, with no markup. See pricing
More real work
Want to see more? All services · All demos · AI for contractors · Text us a question
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We come to you anywhere in the Capital Region. Our office at 401 New Karner Road, Albany is open by appointment only. Mówimy po polsku.
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